Alexa Internet is a California-based subsidiary company of Amazon.com. Alexa operates the website “alexa.com” which provides information on the web traffic to other websites.
This information is collected through the Alexa toolbar. When users download the toolbar and use it to navigate to a particular site, Alexa collects this data for its page rank calculation.
Alexa provides statistics on website traffic, as well as lists of related links. All of this information can be found on Alexa’s Site Overview pages Traffic Detail pages and Related Links pages. To access these pages, simply type the URL of any site into the Alexa Search box.
In addition to the features mentioned above, Alexa also has Movers & Shakers (sites jumping in traffic) Hot Searches (what people search for), and lists of Top Sites available by language or categories.
Alexa has developed an installed base of millions of toolbars, one of the largest Web crawls, and an infrastructure to process and serve massive amounts of data. For users of Alexa’s Toolbar and website, this has resulted in products that have revolutionized Web navigation and intelligence. For developers, this has resulted in a set of tools unprecedented in scope allowing whole new services to be created on the Alexa data and platform.
Alexa Rank is measured by the level of traffic your website receives from the number of people who visit with the Alexa toolbar installed. It is important for you to increase your Alexa rank because advertisers and advertising services check this rank as a way to determine the worth of a link on your website. You can sell links on your site at a high price if you have a high Alexa Rank, so it is important to increase your Alexa Rank.
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Do Alexa Auto-Surfs improve my website traffic?Alexa auto surf may work for new sites with very low Alexa ranking and no page rank. Using any auto-surf is considered a black hat technique and penalize by search engine like Google, specially if you are showing AdSense ads on the site.
How do I get started with Alexa?There are two easy ways to start using Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar.
If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features.
Does the Alexa widget improve your Alexa rank?Some webmasters ensure that using a widget helps improving your Alexa rank because it would load with each page view and no matter whether your visitors have the toolbar/plugin installed or not. A widget would supply traffic data for Alexa to calculate your ranking.
What is Alexa Toolbar?The Alexa Toolbar is an application produced by Alexa Internet, is a Browser Helper Object for Internet Explorer on Microsoft Windows that is used by Alexa to measure website statistics. It includes a popup blocker, a search engine entry box, a link to Amazon.com, a link to Alexa, information about the current Alexa ranking of the website that the user is visiting, and links relevant to the site the user is browsing.
How accurate are the Alexa rankings?Alexa ranking is not accurate, and can be manipulated. Alexa data is based on a statistical sample consisting of website users who have downloaded the Alexa Toolbar.
How Important is Alexa Ranking?Alexa tracks a website’s traffic history, and gives a ranking based upon the number of visitors using Alexa toolbar. We all know that Alexa ranking lacks in accuracy, but Alexa rank is important because:
There are lots of customers and advertisers who take Alexa rankings seriously, many “money maker program” still count this to determine how popular is our site.
What are the Benefits of Having a Low Alexa Ranking?Basically, If your website has a good Alexa ranking, this means that you can increase your sales having a popular website that can be compare with its competitors. As opposed to Google's PageRank, the lower your ranking number, the better.
Is a low Alexa traffic ranking good?The LOWER your rating on Alexa the better. The power in the Alexa ranking is your ability to tell if someone is telling the truth about their traffic levels, whether its good to purchase advertising space on a website and you want to see if they are really getting the unique hits they say they are.
