If your website has a good Alexa ranking, this means that you can increase your sales by having a popular website that can be compared with its competitors. As opposed to Google’s PageRank, the lower your ranking number, the better.
Increase your sales. It helps advertisers and webmasters determine the real marketing potential of your site. Blogs and ordinary websites get ranked the same way. The better your Alexa ranks, the higher they may be willing to bid to buy advertising space on your Web site. The website that had the lowest Alexa rank consistently can sell more products.
Website popularity. Alexa website traffic rankings are commonly used to measure a website’s popularity. The lower the Alexa ranking, the more popular your website is viewed.
Competitive tool. A useful tool to compare against a competitor’s site to measure marketing efforts and popularity, but you should take into consideration the fact that the audience sample size is small. Just enter your competitor’s site in the “Compare Sites” section and measure the results of your web marketing efforts in comparison with your competitors.
SEO tool. Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.
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Do Alexa Auto-Surfs improve my website traffic?Alexa auto surf may work for new sites with very low Alexa ranking and no page rank. Using any auto-surf is considered a black hat technique and penalize by search engine like Google, specially if you are showing AdSense ads on the site.
How do I get started with Alexa?There are two easy ways to start using Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar.
If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features.
Does the Alexa widget improve your Alexa rank?Some webmasters ensure that using a widget helps improving your Alexa rank because it would load with each page view and no matter whether your visitors have the toolbar/plugin installed or not. A widget would supply traffic data for Alexa to calculate your ranking.
What is Alexa Toolbar?The Alexa Toolbar is an application produced by Alexa Internet, is a Browser Helper Object for Internet Explorer on Microsoft Windows that is used by Alexa to measure website statistics. It includes a popup blocker, a search engine entry box, a link to Amazon.com, a link to Alexa, information about the current Alexa ranking of the website that the user is visiting, and links relevant to the site the user is browsing.
How accurate are the Alexa rankings?Alexa ranking is not accurate, and can be manipulated. Alexa data is based on a statistical sample consisting of website users who have downloaded the Alexa Toolbar.
How Important is Alexa Ranking?Alexa tracks a website’s traffic history, and gives a ranking based upon the number of visitors using Alexa toolbar. We all know that Alexa ranking lacks in accuracy, but Alexa rank is important because:
There are lots of customers and advertisers who take Alexa rankings seriously, many “money maker program” still count this to determine how popular is our site.
Is a low Alexa traffic ranking good?The LOWER your rating on Alexa the better. The power in the Alexa ranking is your ability to tell if someone is telling the truth about their traffic levels, whether its good to purchase advertising space on a website and you want to see if they are really getting the unique hits they say they are.
