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Alexa tracks a website’s traffic history and gives a ranking based on the number of visitors using the Alexa toolbar. We all know that Alexa ranking lacks in accuracy, but Alexa rank is important because:

There are lots of customers and advertisers who take Alexa rankings seriously, and many “money-maker programs” still count on this to determine how popular our site is. If you want to sell ad space on your website through services like Text-Link-Ads, you need better Alexa Ranking and Google PR....

There are several disadvantages of Alexa ranking. is that depend on the Alexa toolbar?

Not everybody has the Alexa toolbar installed, so there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked (or not high enough) by Alexa. It is rather relative....

If your website has a good Alexa ranking, this means that you can increase your sales by having a popular website that can be compared with its competitors. As opposed to Google’s PageRank, the lower your ranking number, the better.

Increase your sales. It helps advertisers and webmasters determine the real marketing potential of your site. Blogs and ordinary websites get ranked the same way. The better your Alexa ranks, the higher they may be willing to bid to buy advertising space on your Web site. The website that had the lowest Alexa rank consistently can sell more products....

The LOWER your rating on Alexa the better. The power of the Alexa ranking is your ability to tell if someone is telling the truth about their traffic levels, whether it’s good to purchase advertising space on a website and you want to see if they are really getting the unique hits they say they are. Alexa is also useful in rating one site compared to another, but the ranking can’t tell you much beyond that.

Ratings are based on a level from 1 to 4,000,000 and it goes beyond 4 mils sometimes. The LOWER your rating on Alexa the better. Meaning if you have a ranking under 100,000 then your website should be producing some good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically....

Alexa rank depends on whether your visitors have the Alexa toolbar installed. This excludes traffic received from visitors that do not use their toolbar. Your website could have some thousand visitors a day, but if none have the Alexa toolbar, those visits do not improve your Alexa ranking, it counts as zero visitors.

In order to boost your ranking you can download the Alexa toolbar and use it every day to visit your own website. You can download the toolbar here: Alexa toobar...