The LOWER your rating on Alexa the better. The power of the Alexa ranking is your ability to tell if someone is telling the truth about their traffic levels, whether it’s good to purchase advertising space on a website and you want to see if they are really getting the unique hits they say they are. Alexa is also useful in rating one site compared to another, but the ranking can’t tell you much beyond that.
Ratings are based on a level from 1 to 4,000,000 and it goes beyond 4 mils sometimes. The LOWER your rating on Alexa the better. Meaning if you have a ranking under 100,000 then your website should be producing some good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically.
If you have a rating of say 300,000, which is not too shabby, you are getting about 14x the amount of traffic a 4,000,000 site gets. But this could not be accurate because you have not given Alexa enough time to rank your website properly. A system can be developed to tell me what a site’s traffic level is from its rating, this should allow you to surf the web and get a good estimation of how many visitors a website gets a day.
Remember, Alexa’s ranking system is dependent on the number of Alexa toolbar users that visit your website. One regular visitor with an Alexa toolbar will push a site to somewhere around the 150k to 400k mark.
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Do Alexa Auto-Surfs improve my website traffic?Alexa auto surf may work for new sites with very low Alexa ranking and no page rank. Using any auto-surf is considered a black hat technique and penalize by search engine like Google, specially if you are showing AdSense ads on the site.
How do I get started with Alexa?There are two easy ways to start using Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar.
If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features.
Does the Alexa widget improve your Alexa rank?Some webmasters ensure that using a widget helps improving your Alexa rank because it would load with each page view and no matter whether your visitors have the toolbar/plugin installed or not. A widget would supply traffic data for Alexa to calculate your ranking.
What is Alexa Toolbar?The Alexa Toolbar is an application produced by Alexa Internet, is a Browser Helper Object for Internet Explorer on Microsoft Windows that is used by Alexa to measure website statistics. It includes a popup blocker, a search engine entry box, a link to Amazon.com, a link to Alexa, information about the current Alexa ranking of the website that the user is visiting, and links relevant to the site the user is browsing.
How accurate are the Alexa rankings?Alexa ranking is not accurate, and can be manipulated. Alexa data is based on a statistical sample consisting of website users who have downloaded the Alexa Toolbar.
How Important is Alexa Ranking?Alexa tracks a website’s traffic history, and gives a ranking based upon the number of visitors using Alexa toolbar. We all know that Alexa ranking lacks in accuracy, but Alexa rank is important because:
There are lots of customers and advertisers who take Alexa rankings seriously, many “money maker program” still count this to determine how popular is our site.
What are the Benefits of Having a Low Alexa Ranking?Basically, If your website has a good Alexa ranking, this means that you can increase your sales having a popular website that can be compare with its competitors. As opposed to Google's PageRank, the lower your ranking number, the better.
