Alexa ranking is not accurate and can be manipulated. Alexa data is based on a statistical sample consisting of website users who have downloaded the Alexa Toolbar. Alexa provides reach rank data for the day, previous week, and previous three months.
Alexa does not provide information about their total population of toolbar users, but an analysis of Alexa data reveals this information by other means. Many Alexa users are webmasters and marketing junkies. They install it on their own systems, and their own heavy use of their own pages causes their Alexa page rank to rise.
For every Alexa toolbar user that visits a page, Alexa may assume that another nine non-toolbar users visited the same page. For every 100 toolbar visitors, Alexa may estimate 900 non-toolbar users are also visiting the same page within the same 24-hour period.
If you happen to drive a higher percentage of traffic from Alexa toolbar user’s vs non-toolbar users to your site, you can increase your Alexa rating faster. Alexa does not account for users’ preferences or habits. Toolbar users tend to visit types of sites more frequently users like webmasters or internet savvy marketers. So, if you are an internet entrepreneur and you attract similar people to your website, they will have the toolbar installed which would inflate the Alexa rating.
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Do Alexa Auto-Surfs improve my website traffic?Alexa auto surf may work for new sites with very low Alexa ranking and no page rank. Using any auto-surf is considered a black hat technique and penalize by search engine like Google, specially if you are showing AdSense ads on the site.
How do I get started with Alexa?There are two easy ways to start using Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar.
If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features.
Does the Alexa widget improve your Alexa rank?Some webmasters ensure that using a widget helps improving your Alexa rank because it would load with each page view and no matter whether your visitors have the toolbar/plugin installed or not. A widget would supply traffic data for Alexa to calculate your ranking.
What is Alexa Toolbar?The Alexa Toolbar is an application produced by Alexa Internet, is a Browser Helper Object for Internet Explorer on Microsoft Windows that is used by Alexa to measure website statistics. It includes a popup blocker, a search engine entry box, a link to Amazon.com, a link to Alexa, information about the current Alexa ranking of the website that the user is visiting, and links relevant to the site the user is browsing.
How Important is Alexa Ranking?Alexa tracks a website’s traffic history, and gives a ranking based upon the number of visitors using Alexa toolbar. We all know that Alexa ranking lacks in accuracy, but Alexa rank is important because:
There are lots of customers and advertisers who take Alexa rankings seriously, many “money maker program” still count this to determine how popular is our site.
What are the Benefits of Having a Low Alexa Ranking?Basically, If your website has a good Alexa ranking, this means that you can increase your sales having a popular website that can be compare with its competitors. As opposed to Google's PageRank, the lower your ranking number, the better.
Is a low Alexa traffic ranking good?The LOWER your rating on Alexa the better. The power in the Alexa ranking is your ability to tell if someone is telling the truth about their traffic levels, whether its good to purchase advertising space on a website and you want to see if they are really getting the unique hits they say they are.
